Motown Attic Reverb Chamber

The hitsville chamber had a distinctive and strong individuality to its sound quality with flutter echos from the parallel walls and a rather short reverb time.

Motown attic reverb chamber.

The motown sound owes some of its uniqueness to the reverb effect created by pumping tracks through the company s echo chamber in the days before computers and synthesizers. Hitsville s attic chamber was crude and not at all designed with acoustical perfection in mind but its ambience had a certain character that came to shape the iconic motown sound. In our attempt at recreating the motown sound we used the audio ease altiverb reverb plugin universal audio s digital emulation of the emt 140 and a fulltone tube tape echo. A rich piece of motown s history is relived when visitors clap and sing into motown s innovative echo chamber a hole cut in the ceiling and experience early reverb.

This wasn t a traditional reverb chamber it wasn t controlled from the board adjusted by positioning mics to pick up the desired amount of reverb. What makes motown sound like motown. In addition to the echo chamber motown also had an emt 140 plate reverb and an echoplex tape delay unit they d use from time to time. Another studio used the bathroom.

Also the motown house in detroit had an attic that was used as the reverb chamber. Motown used the attic. At elliot hall of music on purdue s campus they have a whole bunch of speakers erratically hanging in the space above the back of the stage that used to be for a reverb chamber. Would not slap a motown label on every song his producers offered.

Apparently the house wasn t symmetrical so roof and the walls slanted in different ways that just made a great sound. Will kurk and joe shadid take a trip to rax trax recording studios to explore the musical must haves of the beloved moto. The bottom line is that the resulting chamber which had a smooth natural quality with a somewhat longer reverb time was not as popular as the original chamber in the hitsville attic. True to his commitment to quality berry gordy jr.

They d put a speaker and a mic in the chosen space to get the sound of the send bouncing around.